Minnesota Wood Campaign

The Minnesota Wood Campaign, owned by wood and forest products producers and supported by its members, is a joint Marketing and Branding venture for the True North Woods^® certification brand and the products bearing the True North Woods^® brand. www.TrueNorthWoods.com

Long-Range Vision

The True North Woods^® certification brand will be recognized and appreciated by discriminating and demanding customers worldwide. This vision is supported by our commitment to sustainable forestry, the unique traits of our species, the high quality of our wood and forest products, our skilled production capabilities, and our tradition of craftsmanship.

Ultimate Goals

Add value to wood and forest products of Branded Members 
Expand number of high-value customers of Branded Members 
Increase sales and profits of Branded
Retain wood- and forest-related businesses and jobs in northern Minnesota

2008 Objective

To promote the True North Woods^® certification brand in order to:
Drive customers to True North Woods website
Drive website customers to contact Branded Members and purchase products bearing the certification brand.

The Value of Membership

Branded Members Enjoy
True North Woods^® Certification Branding 
Use of the brand on products and sales materials
Promotion of the True North Woods^® brand by the Campaign 
Brand-related promotional materials 
Participation in the True North Woods Network
Cooperative Marketing Opportunities 
Joint publicity and public relations activities 
Coop participation in advertising 
Coop participation in shows and events 
Premium Website listing and linkage 
Sales leads matched with customer inquiries 
Participation in supplier consortium
Training & Technical Assistance
Workshops and on-line Webinars 
FSC information and certification assistance
Marketing technical assistance
Information
Regular email news blasts
Website research and resources information

Supporting Members Receive
Training
Workshops and on-line Webinars
FSC certification information
Information
Regular email news blasts
Website research and resources information
Recognition as Supporter in:
Email news blast
Website home page

General Members Participate in
Training
Workshops and on-line Webinars
FSC certification information
Information 
Regular email news blasts 
Website research and resources information

The Value of Brand Marketing

True North Woods^® Brand Promise: “The True North Woods certification brand assures you that this product is a product of northern Minnesota.”

Target Markets for Promotions
Twin Cities & northern Minnesota 
Primary Audiences: End consumers 
Secondary Audiences: Architects, designers, builders

Key Promotional Messages
Local: A product of northern Minnesota
Green / Sustainable: A product produced from materials that originated in sustainably managed and harvested forests

Publicity & Public Relations
Advertising: Radio, billboards, newsletters 
Direct Mail: Mailings to consumers and others 
Shows: Coop participation with Branded Members 
Website: Renewed, updated, promoted, Branded Member premium listing and linkage

Delivering Customers Through
Website: Drive customers to contact Branded Members and purchase products
Workshops: Provide species and product information
Supplier Consortium: Network Branded Members and other suppliers to provide local and sustainable products for large-scale LEED projects
Buyer Assistance: Match customer inquiries with Branded Members by distributing sales leads

Join the Minnesota Wood Campaign Today

Contact the Campaign at Minnesota Wood Campaign / Home of the True North Wood^® Certification Brand / 26 E. Exchange, Suite 405 / St. Paul, MN 55101, USA / Tel 1-888-223-5629 or 1-651-223-5629 / Fax 1-651-222-5263 / Email Info@TrueNorthWoods.com  / Web www.TrueNorthWoods.com